Site Optimization (SEO)
- Category: Services
- Published on Friday, 03 February 2012 13:35
Search Engine Optimization (SEO) is the process of including information on a site, in the site's content, within the HTML and other areas of a website to favorably influence how it is received by search engines like Google, Bing and Yahoo - increasing the ranking of the site. BLUEwebs uses SEO criteria in every site it builds.
For existing site, BLUEwebs will review an existing website with an eye for improving the site's ranking in searches. This review can be basic or detailed. A basic review covers those aspects of a website that can be rather easily addressed, such as content, proper HTML tags and attributes, meta descriptions and keyword listings, etc. A detailed analysis expands the basic review to include the review of specific metrics used by the search engines to rank a site, such as keyword analysis, back links counts, content as it relates to page specific keywords, use of social media and more.
BLUEwebs will outline the findings and recommendations to improve a site's search engine ranking. After discussing those findings and recommendation and based on your budget and goals, BLUEwebs will tailor our work specifically to those needs.
In the majority of cases, a remarkable amount of benefit can be achieved by simply improving and updating content and making sure that the core code is semantically correct. This is a classic example of the 80/20 rule. Search engines use over 200 parameters to rank websites and the two that always receive the highest weight are content and how current the content is.
Search engine motivation is to provide the most relevant results in a user's search. Otherwise, visitors will quit using them them as a search tool. Knowing this it should now make more sense that content and currency would receive high weights. Think about how you use the Internet: which sites do you most frequently visit? The ones with current or new content. How long do you stay on a site found by a search? Not long at all, if you don't find what you're looking for.
Some of the parameters used by search engines can not be influenced, like the age of the site and the weight given to back links. However, there are some activities that can help in indirect ways. For example, building social media connections and reaching out to recognized and relevant websites for links back to your site. A link from General Electric to a local service repair company would have much more value than from this website for two reasons: GE's link is more relevant and GE is a much bigger "bull in the china shop" than we are. These examples fall into the 20/80 rule: 20% return for 80% of the work.
Take caution in any company that guarantees you a specific ranking. This is not to say rankings can't be improved or that companies specializing in SEO don't have value, on the contrary. SEO is a constantly evolving environment, Google just recently changed it measurement metrics. Often to fulfill that guarantee, short cuts are taken and the search engine penalties for trying to "cheat the system" can be pretty severe.
SEO considerations are a standard part of BLUEwebs design and redesign services.